Porter's model demonstrate how KFC can make a company more competative

Have you ever been eaten at KFC?As you are already know, KFC is the most popular fast food nowadays. It was established around 1960. KFC have many branches around the world. Over there we can eat western food such as burger, salad, white potatoe, coeslow, and french fries. However, KFC has threat of entry of new competitors such as Mcdonald, Marybrown, and A&W. The threat of this new competitors entry is high when it easy to enter market and law when significant variers to entry exist. So that, KFC make many branches widely. Beside that. KFC also make a strategy to increase their competitive edge with make delivery system.

On the other hands, KFC also cheaper than Mcdonald or others. It price is affordable for people. Customers can find alternative suppliers and compare price more easily, reducing the suppliers by gaining power. As companies, use the internet to integrate the supply change, participating suppliers, prosper by locking in customers. Today customer have a multitude of a choices to choose from, and as a result customers buyer power has increase. In this way, KFC have increase customers bargaining power with make 24 hours services.

Many strategy create subtitute product very rapidly. So that KFC have provided tool kit to attract kids and for sure their parents must follow their children. Customers today can buy chicken, burger, in cars at KFC. This service can make the threat low. Besides that, KFC also have rivalry among existing firm in the industry with Mcdonald. KFC also provided free internet to their customers while they can enjoy their meals.

KFC has competitive strategy to compete it goals. Through it's competitive strategy and organization seeks a competitive advantage in an industry. That is, it seeks to out perform it competitors in some measure such as cost, quality, or speed. Competitive advantage help a company a market and generate larger than average profit.